Professional Experience
Strategy & Insights Intern - Wasserman
Supported the AT&T Strategy & Insights team in conducting a brand impact study analyzing the sponsorship impact through various channels and messaging
Assisted the larger portfolio team in various day-to-day operations based on the client’s needs, including but not limited to analyzing data and conducting research
Networked with executives throughout Wasserman, learning about their role and obligations as well as their perspectives on the future of the industry
Digital Experiences Intern - The Coca-Cola Company
Collaborated with a group of fellow interns in delivering an executive project that focused on converting digital experiences into physical transactions in Latin America
Built a reporting dashboard on Power BI to help track the usage of the company’s internal digital assets management database, which promotes the reuse of marketing material throughout the company
Discovered & implemented new ways to optimize internal workflows to expedite the rights management process by 10%
Insights/Account Manager - MVPindex
Designed digital marketing strategies and actionable insights for Fortune 500 brands and professional athletics organizations
Partnered with clients to grow and boost their social media footprints, bringing value and exposure to their brands
Analyzed data to create client social media campaigns with pursuable insights based on MVPindex platform; includes data analysis, design, activation recommendations, and consulting
Social Media Marketing Manager - LoveStyle, Inc.
Developed digital marketing campaigns for the various Love Style Inc. brands based on each restaurant’s target audience, ranging from up-scale restaurant clientele to “dive bars”
Monitored and participated in social media discussions to increase brand visibility, address concerns, resolve issues, and drive customer satisfaction while building one-on-one relationships with consumers
Successfully grew follower count by 150%+ for three out of the five locations
Education
Texas Christian University
Bachelors of Business Administration, Marketing
2014
University of Oregon
Masters of Business Administration, Sports Marketing
2020